Factors influencing e-learning adoption intention: Examining the determinant structure of the decomposed theory of planned behaviour constructs

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Research and Development in Higher Education: Transforming Knowledge into Wisdom Holistic Approaches to Teaching and Learning Vol. 27

July, 2004, 359 pages
Published by
ISBN
0 90 8557 58 2
Abstract 

The purpose of this study is to examine the factors that determine intention to adopt e- learning in Malaysian education system. The studied system (Blackboard) enables online or web- based learning, which has grown in popularity in the new millennium as an innovative and useful educational tool. Two models of e-learning that are observed among adopting institutions are: E- learning as a supplement to traditional classroom mode, and total electronic learning. The respondents in this research have just been introduced to the first model. The paper takes a social, organisational, and technical approach in its investigation by using a research model based on the Decomposed version of Theory of Planned Behaviour (DTPB) to identify the factors that affect intention to adopt e-learning. The model identifies specific salient beliefs that may influence technology usage, such as users’ attitude, subjective norm, perceived behavioural control, perceived usefulness and ease of use of the system, etc. The managerial relevance of this model has been acclaimed by researchers who argue that by focusing on belief specifics DTPB helps in managing these specific factors as well as the adoption behaviour. Purposive non- probabilistic sampling method was used to select students who have participated in a University’s one semester e-learning experimentation exercise. Hierarchical Multiple Regression Analysis was used to assess the relationships in the constructs. The paper presents some findings on e-learning adoption intention determinants. It also discusses some of the implications of the findings on theory and practice. Education policy makers and University administrators will also find the study very useful.

Keywords: Decomposed Theory of Planned Behaviour; E-learning; Malaysia.

Factors influencing e-learning adoption intention: Examining the determinant structure of the decomposed theory of planned behaviour constructs

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Ndubisi, N.