Negotiating the new normal: How senior decision makers in higher education perceive marketisation in the sector. 

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Research and Development in Higher Education: [Re] Valuing Higher Education Vol. 41

July, 2018, 266 pages
Published by
Dale Wache and Don Houston
ISBN
978-0-908557-96-7
Abstract 

This paper explores how decision makers in higher education perceive marketisation in the sector in relation to teaching and learning provision. The study is interested in the nature of relationships between public universities and other actors, particularly private companies, in relation to the creation, delivery and support of educational provision as well as public universities’ perspectives on these relationships. The study draws on 33 interviews with senior decision-makers and managers in higher education at six research-intensive and six teaching-oriented universities in South Africa and England. Questions we raise in this paper are: How do senior decision makers perceive the entry of private players in public HE? What are their experiences of working with private companies in partnership? What values do they associate with marketisation? What effect do they think the relationship is having on the status of the public university? How do they talk about the market actors? We argue that in both study sites there is a hybrid economy but that it is varied in its manifestation, with relationships more or less emergent or established. We discuss this in terms of alignment of practices and values which are guided by sometimes different roles and purposes; emerging and contested business models for income generation; pedagogical imperatives that guide public-private partnerships; and polarized notions of partnerships that raise the question of quality and control. The paper concludes with reflection on policy implications.

Keywords: marketisation, public-private partnership, digitisation

Negotiating the new normal: How senior decision makers in higher education perceive marketisation in the sector. 

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Czerniewicz, L., Mogliacci, R. J., Waljii, S., Swart2z, R., Ivancheva, M., Swinnerton, B. & Morris, N. P.