This paper analyses some of the processes structuring the development of the Bachelor of Behavioural Studies program at the University of Queensland (Ipswich) [UQ(I)]. This development is occurring in a new space characterised as combining 'new cutting-edge courses and state of the art technology'. At UQ(I) it is claimed that 'innovative courses' are 'being offered that will produce a new group of graduates to tackle emerging global industries'. Course development at Ipswich is supported by the Learning Resources Development Unit (LRDU) that conceives 'flexible learning' as being different from 'flexible delivery', and as 'enhancing the learning experience of students and improving student learning'.